10/24

I am doing a Gatorade boxing ad. The first thing that I see when I look at this image, is the Gatorade bottle standing over the water bottle, as if the water bottle is knocked out. Some visual elements that pop out to me are the color and text. Everything in the ad is kind of dark, except for the gatorade bottle, which is a bright yellow and really pops out. The text in the image is also really bold, and when reading it, it makes your eyes naturally wonder to the Gatorade bottle. Framing and focal point also stand out to me. With the framing of this ad, the Gatorade bottle is standing in the middle of the boxing ring, and the ropes come to the Gatorade bottle. The focal point is also quite obviously the Gatorade bottle, and they show this with how bright the bottle is compared to everything else in the picture, and how it is right in the middle. I also think there is symbolism in this ad, because it shows the Gatorade bottle “knocking out” the water bottle. Realistically you can’t knock out a water bottle, but in the ad it is showing that Gatorade is superior to water and any other drinks.